Joe Baily

Helping SMEs achieve growth is at the heart of what I love to do, and my career has uniquely positioned me to deliver measurable results for businesses looking to scale. 

With a diverse professional background spanning entrepreneurialism, marketing, sales, publishing, technology, customer service, and business operations, I bring a wealth of experience and insights to the table. My journey has been defined by building, growing, and transforming businesses, always with a focus on sustainable success.

Here’s why I’m perfectly placed to help SMEs unlock their potential:

Proven Track Record of Business Growth 

I’ve built an award-winning, multi-million-pound business from scratch, developed a consistent and profitable client base, and successfully acquired and integrated two businesses. These experiences have given me firsthand knowledge of the challenges SMEs face and the strategies required to overcome them.

Leadership and Team Development

Over the years, I’ve hired hundreds of people, including senior management teams, and cultivated a strong company culture that drives performance—not just for appearances but as a true competitive advantage.

Strategic Expertise Across Functions

I’ve managed campaigns and projects, developed brands through digital, tech, media, and design, and created business processes that facilitate growth. This cross-functional expertise allows me to identify opportunities and implement solutions that deliver real impact.

Global Perspective with Local Impact

Having worked internationally and led initiatives at the local level—such as chairing the West Berkshire Chamber of Commerce committee and participating in Local Skills Improvement Plans—I understand how to balance big-picture thinking with local needs. This dual perspective is invaluable for SMEs looking to grow while staying connected to their communities.

Entrepreneurial Resilience

During my career I have worked under some exceptional leaders which has taught me the importance of staying calm under pressure and working SMART. These lessons have guided me throughout my career, helping me navigate challenges with a positive attitude and a solutions-focused mindset.

In 2022, I made the decision to exit Generate UK—a leading digital agency I co-founded in 2008—to pursue new opportunities. This transition marked the launch of The Red Partnership, a business dedicated to helping SMEs achieve their objectives through tailored strategies, measurable results, and hands-on expertise. 

In addition it allowed me the opportunity to extend my portfolio and knowledge by creating and developing Orbitr, a platform to help young professionals to navigate their careers according to their unique aspirations, experiences and skills. www.orbitr.co

By leveraging my experience in building businesses, developing partnerships, and driving tangible outcomes, I am committed to adding value where it matters most.

Find me on LinkedIn https://www.linkedin.com/in/joe-baily-6b13a26/ 

or Email me directly joe.baily@theredpartnership.co.uk